Online archive of questions on various topics answered by our experts. You can also ask a question (registration is required)
+6 votes
What was the marketing approach of Pfizer when launching Viagra?
by (4.5k points)

3 Answers

+109 votes
 
Best answer
They wanted to "raise" as much awareness as possible, and "arouse" the publics interest!. . They knew it would be "hard", but they stuck in there...
by (4.1k points)
selected by
0 votes
hmmm...i dunno, maybe the fact that a male's ego is more important than birth control for women? by the way, my client gets viagra for free and sells it on the street for $5 a pill so he can afford crack...maybe that's the marketing ploy? I think more money and attention need to go toward getting meth, heroin and crack off the streets before we worry about hard-ons to promote making more children in this already overpopulated effed up world!
by (4.4k points)
0 votes
they bought free catered meals for general practioners and there staff in upstate new york, particularly binghamton and the surrounding area, loaded the offices with free pens, post-it notes, cookies, and free samples to encourage the doctor to use their senior and impotent patients as the initial guinea pigs and called it a clinical trial when a few dropped dead of myocardial infarctions, and yeah, plenty of crackheads get it for free and sell it for the next piece of rock to their penilely challenged death-pushers, good luck.
by (4.5k points)
...