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Why did Apple discontinue the production of the iPod Mini despite its popularity?
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The Nano is far more popular then the mini, and almost anyone who likes the mini would prefer the Nano. The thing is that when the Nano came out, the after market price of the mini fell greatly, thus increasing its popularity. People who always wanted a mini now could afford one, even if they like the Nano more.
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"Did Jobs Kill the iPod mini Too Soon?. . Maybe not. His decision to jettison the hot-seller in favor of the nano equals just the kind of tough love that has kept Apple so hot. . A harsh law of the high-tech jungle says only those companies willing to kill off their most successful products to make room for even better ones can hope to remain on top. Few chief executives actually follow that tenet, however. One of the exceptions is Apple Computer's"
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They were popular becasue they had quite the reputation for being "indestructible" and they did have some nice colours... haha, but apple discontinued them to "move on" and bring the nano into full production. Also I think eliminating the mini as an option for people that wanted smaller apple Mp3 players forced them to get the nano's.
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