What search terms do you want it to be found on the top pages for?. . You can achieve this with absolutely no money spent at all. Even the number 1 spot is simple if you work hard, on what terms you want to be found under and organise properly.. . Just dont expect it to happen on a one word search.. . Several things to think about. Dont try to cheat the engines, you will lose. Make sure you use your chosen search term enough times weighted against the rest of the text on your page. You really need a domain name that consists of your search terms. Use meta tags responsibly. Dont use hidden text. Use headings tags properly and make sure your search terms appear in them.. . Look up 'seo' on your fav search engine and read up on it. It can take a while.