Marketing includes branding, positioning, competitive strategy, naming products or services, creating taglines and headlines, developing ads, brochures, direct mail, websites, tradeshow events, and overall communications about a company and its products and services.. . Sales includes targeting customer groups, creating proposals, meeting with buyers, and closing deals.. . Marketing is a necessary tool to provide leads, name recognition and collateral materials to allow a sales force to do its job.. . In the direct to consumer market like the stuff you buy in stores, marketing is everything. In the business to business relationship, one-to-one world, marketing is just a support mechanisum for the sales team.. .
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