KRISPY CREME IS GOING BACKWARDS THEY COMPETE WITH STARBUCKS AND DUNKIN DONUTS THEY OPENED 3 BRAND NEW STORES IN MASSACHUSETTS AND WITHIN 1 YEAR THEY ABANDONED ALL OF THEM THEIR PRODUCT WAS GOOD IN THE SOUTH WHEN THEY WERE SMALL -- LIKE IN GEORGIA BUT WHEN THEY WENT NATIONAL THEIR PRODUCT LOST A LOT OF APPEAL