Question

How can one assess the value of a brand's reputation and image?

Answer 1

There is no quick and easy way to do this. You would need to engage an agency and work with them on what/which aspects of your brand you want to measure and they will go out there to do the benchmarking for you.

Answer 2

it's pretty much impossible to measure it. It's like goodwill on a balance sheet. There's no way to accurately quantify it.