Do not open with a quotation. There is no approach more hackneyed than opening with a quotation, not one just marginally clever expression or the most obvious lessons about hard work, persistence, and fulfilling one's dreams - barely relevant to the rest of the newsletter. Occasionally someone will find a quote that's worth a pause, but even then the reader will not bempressed. The very sight of quotation marks at the beginning of your newsletter might elicit a cringe or sigh. . . #should be short, inviting, and to the point.. #should provide useful information and should convey the value that you put in your client or potential customer. Make him or her feel appreciated and needed.. #Consider including an invitation to a special event for your business, such as an open house as it can be an effective way of promoting services you offer.. #establish positive associations and friendships with other businesses and consumers in the area.. #Starting with a concrete image helps the reader to grasp your points more immediately. If you have an interesting idea to convey, starting with an element of mystery can be very effective.. #By stating a problem, you create instant curiosity because the reader wants to see how you will address this problem. This newsletter states a personal difficulty, and the rest goes on to detail the response. Don't limit to personal issues, however. You could state a general problem observed in the health care system and then go on to describe how you hope to address it in your practise. You might also cite a discouraging statistic and then reflect on its significance. There are many possibilities here, but what unites them is the element of drama, and you should use that to your advantage in creating a strong lead.. . "Welcome to [name of organization]. On behalf of all of the members of _____________ medical .... . . How is everything running for you recently? We hope for you that all is well - health, family, and business.. . ______________ medical, which has been thriving for the past ____, is here to provide the best in medical care. Updates on the latest breaking news healthy solutions for health issues. Where you hear about new medicines first, matters.. . Allow me to introduce my company and myself and to explain some of the [unique medical services] we provide. . . I am the owner of a [brief description of business] established in [state year business started] in [state..... . [Company] is very grateful to have had the pleasure of serving you over the past [timeframe]...