Yes. I smoke Roger Ultra Light 100's because they are way less than ½ the price of Marlboro, and taste IDENTICAL!. . Besides, I smoke less than 1 pk a day. =SURE=, we all know it's bad for us!! I mean how can you turn on a radio or TV, or pick up a newspaper and *Not* know that?? -BUT- since we will *ALL* die someday, I may as well die doing something I enjoy the taste of.. . BESIDES.....it gives my survivors something =More= to argue about what helped kill me! :))