Question

What is the impact of advertising on consumer behavior?

Answer 1

the effect of advertisement is to get you to try something new. i most generally will try something new at least once, but if i don't like it, i won't try it again.

Answer 2

in general, consumer are more aware about alternatives, their buying decision is more well informed

Answer 3

It really depends on what kind of advertisement. But generally, we all know a good ad campaign is one that appeals to the consumer's emotions.

Answer 4

Very simply desribed by the AIDA model. . Advertising first makes people:. . Aware of the product so as to generate,. Interest such that people have a,. Desire to then . Act accordingly and buy the product.. . So advertising makes people Think, then Feel and finally Do (Buy)