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Why do outdoor shopping malls exist in the Chicago area during winter?

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Why do outdoor shopping malls exist in the Chicago area during winter?
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Best answer
Because, if people really want to shop outside...they usually dress warm!!
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Chicago *is* cold! Everyone's used to it there.
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I ask the same thing about Denver.
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Because we're tough! If you can't take it move to Florida, I guess is the attitude.
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because its fun and were tough and awesome!
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because dont you want to feel the wind of they windy city!! it isnt always cold it acctually is a very beautiful city!!
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because its cheaper, i guess... i always wondered why my highschool in northern michigan was an "open" campus with outdoor walkways... it didnt make a whole lotta sense in the winter!!!
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Because it's so damn hot in the summer. Seriously, there are maybe only two "outdoor" shopping malls in the area. It's not a big deal.
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You have to remember that people who live in Chicago do not generally "shop" during the winter. they know where things are at and get in and get out. Yes, we dress for the weather as well. In the summer, when all the tourists are here, THAT is when people shop. Oh and during christmas too! It's so pretty then you forget the cold anyways.
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Because Chicago is warm in the summer, and we shop in the summer.. . I'm from chicago even though my thing says indiana.
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