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What effective marketing strategy can be used to persuade high school students to enroll in business courses?

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What effective marketing strategy can be used to persuade high school students to enroll in business courses?
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Market on real life.. . The clothes that the children wear have been marketed to them but maybe they do not even realise it.. . The marketing for accessories like I-pods, digital camera, cars have influenced the children in one way or another, build on it.
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You can do a talks or seminars. How about 'The importance of business'. Ask them who is the richest man in the world. . The Businessman.
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