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Why does Rachael Ray often shorten 'Extra Virgin Olive Oil' to 'E.V.O.O.' on her show?

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Why does Rachael Ray often shorten 'Extra Virgin Olive Oil' to 'E.V.O.O.' on her show?
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It's just part of her persona. It's like Emeril and "Another notch!!"
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Just incase you didn't know what it meant.
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Rachel, being the good teacher that she can be, understand the value of repetition. Each show might be the first time a viewer has seen one of her shows. Her explainations are timeless and practical.
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