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What are the ethical considerations to keep in mind when promoting a product worldwide?

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What are the ethical considerations to keep in mind when promoting a product worldwide?
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The cultures of the indvidual countries being marketed to. Don't try to sell hamburger in India
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Yeah I agree with the other guy, cultures of the countries, and their beliefs. Don't try using swear words in ads in England, or showing unbranded beer in ads in Canada!
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